IBSA - Innovation & Business Skills Australia

Australian direct Marketing Association (ADMA) launches
"Environmental Guidelines for the Australian Marketing Industry"

ADMA has launched its ‘Green Blueprint’ which is designed to move marketers along a continuum of improvement in the conservation and sustainable management of natural resources and the reduction of pollutants such as greenhouse gas emissions. The paper outlines the basic principles and best practices for individuals, businesses, homes and communities to ‘reuse, reduce and recycle’.

To read the guidelines, please click here.